Taking Max to the Next Level

Here’s how we helped Max get his name out into his target market for his video editing service:

Client Overview

Max, a relatively new video editor in his space, reached out to us in hopes that we could give him a hand putting his name out there and getting him some more clients. He had spent the last 3 years prior working and upgrading his skillset and was fully equipped to handle creating and editing professional looking videos, but no matter what he tried, his name wasn’t attracting any attention. So together, we devised a plan to change that…

Business Objective

In early 2024, Max reached out to us with a goal to bring in a more steady amount of inbound leads to his business, rather than him constantly being on the phone cold calling every day, which was taking away lots of time that could have been spent working on his existing client work. This is a common problem most businesses face in the beginning stages, and this was no exception. Below we will show you exactly how we changed that and got his business a more stable flow of clients where he can actually take the time to deliver amazing results to his client base.

Challenges

As stated prior, before working with us, Max faced several challenges:

  • Limited Online Presence: The business had minimal interaction on social media, which limited its ability to reach a broader audience.

  • Local Competition: While Max was good at what he did, he struggled to keep up with the big companies in his area.

  • Time Constraints: Max was spending most of his time focusing on getting more leads, rather than growing a connection with his already existing clients and focusing on bringing them results.

Solution: A Fully-Custom, Highly-Targeted Business Website

To address these challenges, we came to the conclusion that the best first step was to incorperate a fully-custom business website that would expand his reach to a broader audience, as prior to this he was focusing solely on X (Formerly Twitter).

  1. Attract Local Customers: We targeted individuals within the immediate area of his business, focusing on businesses who were editing videos themselves for their business.

  2. Expand Brand Awareness: We extended the reach to nearby towns and cities to build awareness among potential clients in the region.

Results

Over the course of just two months, Max’s video editing company experienced significant growth:

  • Doubled the Previous Reach: Max’s social media presence expanded significantly, boosting visibility in the local market and beyond.

  • Sales Growth: The business saw a substantial increase in sales, with new clients coming to him on a more consistent basis.

  • Improved Balance: With the boost in sales and brand awareness, Max no longer had to spend the majority of his time cold calling and reaching out to businesses. He was able to focus a lot more time on the new clients that were coming in automatically, which allowed him to deliver even better results.