Elevating Brio Bakery

Learn how we elevated this already successful bakery through Meta advertising, increasing their reach by over 32,000% in just two months.

Client Overview

Brio Bakery, an artisanal bakery located in Edmonton, AB, has been a community favorite since 2019. Specializing in traditional bread-making techniques that use only flour, water, and salt, Brio Bakery takes pride in handcrafting each loaf with their signature levain, developed at the San Francisco Baking Institute. Their dedication to quality and authenticity earned them a loyal following at farmers' markets and, later, in their brick-and-mortar location.

Business Objective

In 2023, Brio Bakery's new owner approached us with a clear goal: to strengthen the bakery's online presence, increase brand awareness, and drive more foot traffic to the store. With limited digital visibility and growing competition, Brio Bakery wanted to position itself as the go-to bakery for both locals and visitors while attracting new customers from surrounding areas.

Challenges

Before working with us, Brio Bakery faced several challenges:

  • Limited Online Presence: The bakery had minimal activity on social media, which limited its ability to reach a broader audience.

  • Local Competition: While Brio was popular with loyal customers, it needed to stand out in a competitive market with several other local bakeries.

  • Time Constraints: The owner was managing nearly every aspect of the business, working long hours and struggling to balance work with family life.

Solution: Meta Advertising Strategy

To address these challenges, we implemented a series of highly targeted Meta ads focused on two primary objectives:

  1. Attract Local Customers: We targeted individuals within the immediate area of the bakery, focusing on residents who were likely to visit regularly.

  2. Expand Brand Awareness: We extended the reach to nearby towns and cities to build awareness among potential customers in the region, especially during the busy summertime.

The majority of the budget was dedicated to Facebook, given its larger user base compared to Instagram, making it an ideal platform for reaching the bakery's target audience.

Execution

  • Ad Formats: We used a combination of carousel ads to showcase Brio’s signature bread and pastries, along with video ads that told the bakery's story and highlighted their artisanal, handmade process.

  • Local Appeal: The ad copy emphasized Brio’s commitment to traditional baking methods and the use of three simple ingredients, which resonated with customers who value high-quality, locally made products.

  • Geo-targeting: We employed geo-targeting to focus on users within a 10-mile radius of the bakery and expanded to nearby areas for broader brand awareness.

Results

Over the course of just two months, Brio Bakery experienced remarkable growth:

  • 32,000% Increase in Online Reach: The bakery's social media presence expanded significantly, boosting visibility in the local market and beyond.

  • Sales Growth: The bakery saw a substantial increase in sales, with new customers coming in regularly as a direct result of the ads.

  • Social Media Engagement: Brio gained a significant number of followers on both Facebook and Instagram, along with increased engagement through likes, comments, and interactions.

  • Improved Work-Life Balance for the Owner: With the boost in sales and brand awareness, the owner no longer had to work 15-hour days. He was able to delegate tasks, which allowed him to travel and spend more time with his family.

Conclusion

Through a targeted Meta advertising strategy, we helped Brio Bakery increase its reach by over 32,000% while achieving meaningful results in sales and customer engagement. Today, Brio Bakery is thriving with a growing customer base and a stronger online presence, allowing the owner to enjoy both business success and a better work-life balance.