You’re Losing 97% of Your Potential Customers to This Simple, Yet Costly Mistake.

You’re Losing 97% of Your Potential Customers to This Simple, Yet Costly Mistake.

Here’s how to fix it :

Imagine this: A potential customer is searching for your business online. They’re ready to buy. But they can’t find you. What do they do? They click on your competitor instead. Just like that, you’ve lost a sale.

The truth is that around 97% of people search for businesses online before making a purchase. If you aren’t there, they’ll find someone else who is. Speaking from experience, I can’t think of a time when I hired someone or bought something without looking it up first. What did I look for? A website, one that makes them stand out, and tell people exactly why they should be chosen over their competition.

Without a website, you are practically invisible online.

If done correctly, your website will enable you to showcase what makes you standout, your values, goals, and previous work. Yes, social media can do the same, however, you don’t want to rely on algorithms to tell your story. Your website is a place where you’re in full control.

It gives you an edge against the big guys, doesn’t matter if you are a small local business or a nation- wide brand, a well-designed website will level the playing field.

Now, I know what you’re thinking...

But let me stop that objection right here. A website doesn’t have to cost a fortune. In fact, it’s one of the best long-term investments you can make for your business. Unlike traditional marketing, a website helps you reach more people, spend less on ads, and track every lead. It works 24/7—selling for you, even while you sleep.

A few years ago, social media might have been enough. But not anymore. The space is too crowded, and standing out organically has become harder every day. Your website is where the real business happens. Without it, you’re leaving money on the table.

And here’s one last gold nugget for those who’ve made it this far:

Social media is for marketing; your website is for selling.

Talk again soon.