Take a peek at your headlines. Chances are they are the main source of your problem.

Most people don’t realize that the headline is actually the MOST IMPORTANT piece of your ad / copy, and it is also the simplest.

While it may be simple, it is definitely not easy. The vast majority of headlines I come across invoke little to zero emotion or intrigue.

You only have a split-second to catch the reader’s attention and make an impression, so make it count.